About
My love for numbers and statistics has always been at the core of my identity. As a child, I found great joy in solving complex math problems and modeling numerical data. Most 4 year old kids want to ... play with hot wheels or watch cartoons... I made my dad make me a Microsoft Excel workbook with some basic math functions, which I would spend hours with.
Although a career in STEM seemed all too likely for someone like me, I'm equally passionate about engaging with people and unleashing my creativity. An avid guitar player since I was 12 years old, I knew going into college at San Diego State University that my creative side would serve me well if I continued to foster it.
While pursuing my Marketing degree, my first foray into entrepreneurship began at SDSU, where I started my own business during my senior year. Although it didn't succeed as I had hoped, I do not consider it a failure. This experience taught me invaluable lessons and was the catalyst that sparked my interest in the digital landscape.
I got my first post-graduation job at a small digital marketing and web development agency. Initially hired for business development, I quickly began taking on web development and technical marketing work within my first month. Wearing many hats, I was quickly exposed to the entirety of what it takes to create and manage successful, integrated, omni-channel campaigns.
Over the next 8 years, I leveraged this unique path to work for other small start-ups in the digital space. Each stop widening my breadth of knowledge while increasing depth of experience. I have been blessed with incredible bosses and mentors throughout my whole career, which enabled me to amplify my skill set rapidly.
Given the success that I have had, I felt a strong desire to give back and empower the next generation to be successful professionals in the digital space. Knowing that incredible mentors are a huge reason as to why I am where I am today, I want to do the same for others.read more
Experience
Operator
Podell Digital
Jan 2021 - present
Founder, owner and operator of Podell Digital, a consultancy specializing in web development, custom... programming, BI and digital demand generation.
Podell Digital delivers custom-tailored, turn-key and integrated digital solutions that amplify your business growth, and set you up for scale.
Select results: 187% increase in organic traffic in 12 months, 1000% increase in webinar workshop attendees in 4 weeks, and 142% increase in conversion rate in 6 months.read more
Digital Operations Manager
PatientEvolution
Feb 2018 - Dec 2020
Managed all aspects of digital presence, including: web design and development, SEO, SEM (and other ... paid media), content creation, and data analysis to drive conversions.
Built turn-key solutions from scratch for our clients, generating new patients at a high rate for clinical trials and commercially available therapies.
Reported directly to the CEO, worked hand in hand with him to create beautiful digital experiences. Average ROI of 4x for our clients.read more
Digital Marketing Expert | Web Design & Development
New Offerings
Aug 2017 - Feb 2018
Acting as a digital technology expert and consultant for our clients, New Offerings provides digital... services beyond the scope of your everyday SEO and Paid Traffic company.read more
Web Development | Inbound Marketing | Digital Marketing
Webisable
Oct 2016 - Jul 2017
WebVisable is a full-service digital marketing & web solutions agency with locations in Orange Count... y next to John Wayne Airport, and downtown San Diego. We specialize in Digital Marketing Strategies, Automation & Marketing Software, SEO, PPC, CPC, Alternative Online Marketing verticals, and custom Web Solutions. We proudly have worked with companies such as Wahoo's, La Jolla Group, O'Neill, Red Robin Restaurants, Hampton's, and Pelican Hill to name a few.read more